Rodeo echo

What if a lookbook didn’t just show a collection - but became a campaign that built a world around it?

For Rodeo Echo by CALEB Paris we reimagined what a traditional lookbook could be. Instead of following the usual format, we built a desert and cabin landscape inside a Paris studio to evoke the Americana and Western spirit of the collection.

Lookbooks often serve as a tool for buyers: structured, polished and direct.
But we wanted to challenge that.
By treating it like a campaign we turned format into story and function into experience.